In the first month of Blizzard’s controversial new mobile game release, Diablo immortal, has generated nearly $50 million in reported revenue with 10 million downloads. Even as debate and criticism swirled around the free-to-play RPG, data shows that the game has made at least $1 million a day since launch.
As first reported by Mobilegamer.bizData from AppMagic seems to indicate that Blizzard’s Diablo Spin-off rakes in hard cash. According to the data, the game was downloaded 6.85 million times in the first week. By July 3, that number rose to 10.35 million downloads. And while probably not all of those players stayed around or spent money, enough players did on June 11th Immortal made $2.4 million in sales, his best day yet. 30 days after release, Immortal has earned $48,988,970, according to data from AppMagic.
Keep in mind that all of these numbers are not included the PC version of the game. Also, AppMagic’s data is based on what developers earn after Apple and Google made their cuts. In view of this, it is very likely that Diablo Immortal’‘s total revenue is far higher than the reported $48.9 million this data shows. For many of you reading this, this is probably not the news you wanted to hear.
Diablo immortal‘s had to walk pretty much a bumpy road since it was announced. Things only got worse after it came out. Many have expressed concern about the game’s in-app purchases and the Amount of money that a player would supposedly take to maximize their character and equipment. At least A streamer spent way too much money This proves how rare and hard it is to get the best gems in the game. For its part, Blizzard has been mostly silent, likely counting its money and evolving DiabloIV.
Me? While acknowledging some of the absurd drop rates Immortal, it has remained a perfect time killer for me. And now that my fiancee has picked up the game on her new phone, we wake up in bed at the weekends and we chill out in bed and slay demons together for an hour or two like any good couple should. Haven’t gotten a five star gem yet, but I don’t really care either.
However, my ability to enjoy the game independently of its in-game store doesn’t change the fact that absurd drop rates and complicated in-app economies aren’t what many gamers are looking for. (Hell, to put it bluntly: It’s not what I want either!) And some countries are fighting back, leading to some games –including Diablo immortal even– to delay or even cancel their release in order to circumvent anti-loot box laws and restrictions.
All of this has raised questions about what to expect over the next few years Diablo IV. Blizzard says it will only feature “cosmetic” microtransactionsbut even that might be too much after the controversial Immortal.