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Away has finally launched an outdoor collection – and it’s selling out fast

one way

You are at the airport and waiting at your gate when an Away hand luggage glides by. You don’t have to look up to pretend to look important on your laptop to guess the type: the hip businessman, someone in a matching yoga set, someone else in head-to-toe streetwear — whoever it is is, his casual airport look is locked, and they’re a seasoned pro. These “modern travelers” are a group that DTC travel brand Away has been targeting since its inception in 2016. The aforementioned modern traveler is evolving – and there’s a new base that Away will be outfitting with its first-ever outdoor collection: FAR—For All Routes.

Away’s new nine-piece collection – including a trio of duffel bags, two backpacks, a tote bag, a shoulder bag, and organization cubes and pouches – is for the fresh-air enthusiast who doesn’t need the complexity of hardcore outdoor gear and instead wants functional, versatile ones and adaptable items for a variety of outdoor trips, such as jumping into a natural body of water or exploring a national park — activities that collectively 93 percent of domestic travelers will see this summer.

“FAR marks a very exciting new chapter for Away. Best known for our modern, pared-down approach to product design, evident in our iconic luggage and bags, we’re excited to apply the same design philosophy to the very dynamic outdoor category of travel products,” said Cuan Hanly, Away’s Chief Design Officer “Our new FAR line emphasizes the balance of function, style and durability, combining the same intuitive design and thoughtful features that our existing customers have come to know and love, while new customers who may not consider us in this category.” will also appreciate the seamless functionality, inspiring colors and versatility of all Away products.”

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Comparisons to the Patagonia Black Hole line are undeniable, but this release is clearly their own.

It’s only fitting that a line built for earth exploration should be aware of its earthly implications, and this collection does just that. Bags are made from 100% recycled polyester and accessories are made from 100% recycled ripstop nylon Made from responsibly sourced materials, they’re also abrasion and water resistant, perfect for braving the elements.

The bags, which are easy to pack thanks to their soft exterior, are stars in storage themselves, with hidden pockets, compression straps, outer daisy chains, webbing – not to mention the line’s organization cubes and pockets for additional storage as needed.

Also worth noting is the versatility of the line, namely the multiple ways to carry luggage comfortably hands-free, made possible by trolley cases and convertible and adjustable straps. Staying true to its sleek aesthetic, distinctive, thoughtful organization and eye-catching color palette, this new territory for Away strikes a balance between technical performance and modern design, introducing potential new customers to a new take on outdoor gear.


Away FAR convertible backpack 45L

Away FAR organization cube

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