Away has finally launched an outdoor collection – and it’s selling out fast

You are at the airport and waiting at your gate when an Away hand luggage glides by. You don’t have to look up to pretend to look important on your laptop to guess the type: the hip businessman, someone in a matching yoga set, someone else in head-to-toe streetwear — whoever it is is, his casual airport look is locked, and they’re a seasoned pro. These “modern travelers” are a group that DTC travel brand Away has been targeting since its inception in 2016. The aforementioned modern traveler is evolving – and there’s a new base that Away will be outfitting with its first-ever outdoor collection: FAR—For All Routes.

Away’s new nine-piece collection – including a trio of duffel bags, two backpacks, a tote bag, a shoulder bag, and organization cubes and pouches – is for the fresh-air enthusiast who doesn’t need the complexity of hardcore outdoor gear and instead wants functional, versatile ones and adaptable items for a variety of outdoor trips, such as jumping into a natural body of water or exploring a national park — activities that collectively 93 percent of domestic travelers will see this summer.

“FAR marks a very exciting new chapter for Away. Best known for our modern, pared-down approach to product design, evident in our iconic luggage and bags, we’re excited to apply the same design philosophy to the very dynamic outdoor category of travel products,” said Cuan Hanly, Away’s Chief Design Officer “Our new FAR line emphasizes the balance of function, style and durability, combining the same intuitive design and thoughtful features that our existing customers have come to know and love, while new customers who may not consider us in this category.” will also appreciate the seamless functionality, inspiring colors and versatility of all Away products.”