Here are the best deals

Amazon Prime Day is one of the most anticipated shopping events of the year.

But in 2022, shoppers may be less interested in backyard entertainment or Black Friday deals and more anxious to snag discounts on consumer staples to counter runaway inflation.

“People looking to attend Prime Day will be more focused on practical shopping than fun things,” said Julie Ramhold, consumer analyst at DealNews.com, of the two-day shopping event.

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For the online retailer, this is also an opportunity to underscore its value, added Casey Runyan, deals expert at online discount marketplace Brad’s Deals.

“Amazon is keen to prove the value of this Prime subscription, so I think we’re going to see some really good deals on necessities like toilet paper, paper towels, toothpaste, deodorant and laundry detergent,” she said.

To that end, savvy buyers should make the most of the upcoming sale, which begins July 12 at 3am and lasts 48 hours.

This is how you get the best deals – for the right things

Then Tardif | stone | Getty Images

Here’s how to snag the best deals on Prime Day – and avoid spending too much money on things you don’t need right now.

Expect the best discounts on instant pots, fitness trackers, and Amazon devices like the Kindle, Fire TV streamer, and even their own brands Clothes, said Ramhold.

Amazon is already promoting a 24-inch Fire TV for just $90, nearly half the retail price.

Other early deals include up to 55% off second-generation Echo Show, Kindle Paperwhite, and Eero Mesh Wi-Fi routers.


Amazon quarterly sales, year-over-year change

Source: company records. From Q4 2021.

Amazon quarterly sales, change

from the previous year

Source: company records. From Q4 2021.

Amazon quarterly sales, year-over-year change

Source: company records. From Q4 2021.

Discounts on laptops and other electronic devices may not be as worthwhile, Ramhold warned. “We should see more choice and better prices when back to school arrives,” she said.

You must be an Amazon Prime member to take advantage of Prime Day deals.

You can sign up for a monthly membership or a free trial. Deal-hunters should be wary of the annual membership, though, Ramhold advised, as the retail giant raised the price to $139 from $119 earlier this year.

Next, download the Amazon app, scroll through upcoming deals, and mark the items you’re interested in as “watched,” she said. You will receive a notification when the price falls.

If an offer is active, add the item to your cart immediately. Some intermittent “Lightning Deals” sell out quickly, Ramhold said. Once it’s in your cart, you have 15 minutes to decide if you want to complete the purchase.

Create this wish list and start price tracking now

If you’re tuned into a specific product and don’t see it in upcoming sales, you can create a Wishlist and Amazon will notify you when it becomes part of a Prime Day deal.

To get even more out of your savings, start tracking prices now, said Kristin McGrath, shopping expert at RetailMeNot.

McGrath recommends a price tracking browser extension like Camelcamelcamel or Keepa to keep track of price changes and receive price drop notifications. “Price trackers are the easiest way to monitor how good a deal really is, especially on big-priced items,” she said.

Also ask Alexa for help. Amazon is known for offering buyers exclusive deals or early access when they shop through an Echo device,” McGrath said.

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