Final Fantasy 14 player beach party advertised on billboards in the real world

Updated July 6th: FF14 Nightclub Rain has removed its billboards advertising an upcoming event after attacks by a number of trolls, in a response the owner described as “50/50 love and hate”.

staff in the game FF14 Nightclub paid for billboards placed in both Austin and Houston, Texas to advertise the upcoming Beach Party event on the Balmung server. Apparently more billboards had been ordered for California, but they never showed up. The Texas billboards have now been removed after being in service for less than two days.

There has been speculation on Twitter that developers and publishers of Final Fantasy 14, Square Enix, was involved because of the use of its characters on billboards. Others questioned whether club employees would be banned from the game as the club’s website shows mods prohibited by the game’s terms of service.

This was reportedly not the case. Speaking to GLHF, Revarious, one of the club’s owners, said Square Enix has not been in contact with them about the billboards, mods and bans. The staff decided the billboards would be taken down following feedback from the community.

When discussing the decision to have the billboards removed, they said, “We removed the billboards of our own free will,” they continued. “We kind of listened to reality FF14 Community and we don’t want to burden anyone in the community with staying up and forcing Square Enix to act on this matter.”

He went on to talk about the effect trolls have had on the team and the event: “A lot of the trolls who join our discord don’t belong to anyone else FF14 Discord and literally just join from Twitter to troll.” They said they were worried about harassment. “I think the worst part of all of this is one of the DJs being attacked and that really saddens me. She’s not part of the Rain nightclub or the Billboard design idea. We just asked them to play songs for our party.”

People have speculated about the cost of the billboards, with some estimates going as high as $12,000. However, Revarious confirmed that the entire endeavor cost the team a total of $160. The billboards were rented at the daily rate and removed again within 48 hours. Because the California billboards were canceled before they were put up, there were no costs incurred.

Original story, July 5th: A FF14 The player has bought billboards in both Texas and California to promote his in-game beach party.

The owners of FF14 The Rain nightclub, live on the Balmung server, has purchased four billboards in hopes of attracting players to the final fantasy MMO to her beach party. As announced on Twitter, two billboards are already live in Austin and Houston, Texas. However, two more will go live in California later in the day, according to the club’s Discord server.

Club events, like the beach party, are common FF14. Much like real club events, they take place every night around the world, with staff paid to host them in the in-game currency, gil. These events are streamed on platforms like Twitch to promote the clubs.

Aside from the Discord and Twitter pages, Rain also has its own website where it promotes upcoming events. However, paying entire billboards to promote an MMO event is fairly irregular.

While it is not illegal to advertise FF14 Parties in the real world – as long as real money doesn’t change hands – may have some issues from publisher Square Enix. Some of the characters on the club’s website were created using mods, which violates the game’s terms of service. The advertisement also uses Square Enix’s own characters and traits, presumably without consent.

One of the club’s owners, Revarious, thinks the billboards are more than worth the money. Speaking to GLHF, they said: “I’m giving away more things to the community outside of [in-game store] in two weeks when this whole poster thing cost us, and we’re also doing all these freebies at the same time,” they continued, “We happen to have a lot of really great people at Rain where we can do these things and freebies for the community. “

The timing of the event is perfect for Rain as the 6.18 patch has just been released allowing players to move between data centers. That means more players can join the event. You can find out five biggest changes compared to patch 6.18 here.

Written by Georgina Young on behalf of GOOD LUCK AND HAVE FUN.