EA toasted via single player tweet

Ea toasted via single player tweet
EA

A decade ago, Electronic Arts (EA) earned the dubious honor of being America’s Most Hated Company – twice. Though it’s slipped out of the rankings, it never seems too far from the occasional controversy or regular criticism for its practices.

This week, the company attempted to participate in a meme that essentially reads, “You’re a 10, but [insert something bad]“. But their official one EA Twitter Account sent: “You’re a 10, but you only like playing single player games.”

The tweet drew an immediate response not only from the general public, but also from many key players in the gaming industry, including some of their employees – and apparently none of the thousands of replies were friendly.

The post struck a chord with many, including Zach Mumbach, a former producer at Dead Space developer Visceral Games (the studio was shut down by EA in 2017). He said in a tweet:

“This is the company that closed my studio and laid off about 100 great developers because we made a single player game. If you break the game rating down to a 10 point scale, most EA games are a solid 6 or 7. Not because the developers are bad, but because EA, the company, is forcing them to rush out games. EA’s leadership wouldn’t know what a “10” looked like when it came to video games.”

Others like Vince Zampella, head of Respawn Entertainment, which makes both multiplayer (“Apex Legends”) and single-player (“Star Wars Jedi: Fallen Order”) hits for EA, answered to the tweet with a matching facepalm emoji.

As Kotaku points out, the company’s growth has been achieved “primarily by doubling down on multiplayer live service games… and finding new ways to monetize them through sophisticated microtransaction shops, season passes, and loot boxes.”

EA famously scrapped original Uncharted trilogy author Amy Hennig’s ambitious single-player game Star Wars, only to release Star Wars: Battlefront II with its pay-to-win loot boxes. This title became a lightning rod for microtransaction controversy and drew legal scrutiny.

As some have pointed out, the tweet is particularly confusing given that some of EA’s most critically acclaimed titles to date have been single-player, including BioWare’s Mass Effect and Dragon Age franchises; the “Dead Space”, “Crysis” and “SSX” franchises; and the likes of Mirror’s Edge, Titanfall 2, The Sims 4, and more recently the aforementioned Fallen Order.

Additionally, some of their more recent multiplayer efforts, including “Anthem,” “Battlefield V,” and “Battlefield 2042,” have drawn heavy criticism and some of the worst user results ever seen on aggregate sites like Metacritic. After the outrage, EA tweeted: “A well deserved roast. We take that L because playing single player games actually makes them an 11.”

Source: PC Gamers