Amazon Prime subscribers in the US will get a new benefit as part of their subscription, the company has announced. Today, they can redeem a free year of Grubhub Plus, the monthly subscription service that offers free meal delivery on orders over $12 at participating restaurants. Grubhub Plus typically costs $9.99 per month.
According to Amazon, free deliveries related to Grubhub Plus are available from hundreds of thousands of restaurants in over 4,000 cities across the US. After the year is up, Grubhub automatically charges $9.99 per month for continued access. Existing Grubhub Plus subscribers can continue to take advantage of the promotion, which will be applied at the start of their next billing cycle. Canceling Prime will automatically cancel Grubhub Plus.
The deal comes just years after the closure of Amazon Restaurants, its own attempt to compete in the takeout delivery market. The service was live between 2015 and 2019 but faced stiff competition from Uber Eats and DoorDash.
Since then, the e-commerce giant has primarily focused on grocery delivery, but has made a name for itself in the takeout market through partnerships with other companies. The company announced an investment in Europe-focused Deliveroo in 2019 and last year began offering UK Prime members access to its Deliveroo Plus subscription service as an added benefit. As part of the deal announced today, Amazon has guarantees that it could take a 2% stake in Grubhub in the future, a stake that could rise to 15% over time.
“Amazon has redefined convenience with Prime, and we’re confident this offering will introduce many new guests to the value of Grubhub Plus, while generating more business for our restaurant partners and drivers,” Grubhub CEO Adam DeWitt said in a statement . The company, which owns Just Eat Takeaway.com, expects Grubhub Plus subscriptions to increase as a result of the deal.
GrubHub Plus isn’t the only additional benefit Amazon is announcing today for Prime members. The e-commerce giant is also making a short teaser trailer for its upcoming TV show, That Lord of the Rings: The Rings of Power, Available for 48 hours exclusively to Prime subscribers. Members can view the teaser on the show’s Amazon page. The trailer ends promisingly Another The teaser comes on July 14 ahead of the series’ September 2 release.
Update July 6, 5:55 p.m. ET: Updated to note Amazon’s 2% ownership in Grubhub.
Correction July 7th 8:07pm ET: That financial times As previously reported, Amazon will take a 2% stake in Grubhub as part of this deal. As a matter of fact, like this press release said Amazon will receive warrants exercisable for a two percent stake and additional warrants exercisable for up to 13 percent more.